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The CHIVE, Ipsy - already succeed through their ability to create comprehensive content experiences that fundamentally connect with their audiences. Intel created the original technology to make sure that digital content followed the guidelines set by the Digital Content Protection group. Conversely, scale and social feeds can not only absorb the loss of key titles, they can make a star out of an unknown simply by spotlighting their content. Most obviously, feed owners will need to produce significantly more types of content than just video - including in-person events. Not only do these questions remain largely unknown today, what is control cable the answers will constantly change as social-based video distribution proliferates and matures. This will reduce consumer confusion as DisplayPort Alternate Mode is the primary video protocol of choice over USB-C. Will it stick to a curated selection of brands a la Snapchat? The power of Facebook and Snapchat comes from the eyeballs they already own and the social utility they already provide. What makes Facebook so powerful when it comes to content distribution is that it fundamentally doesn’t care. Their embrace of video distribution comes from the at-hand financial opportunity, not a structural need. Due to their reach and user data, these offerings will likely succeed and as such, content owners should embrace the attendant opportunity.

Not only are digital distribution profits likely to be more modest, but they’ll also be distributed across far more content owners. Power and control cables are driven by application demands varying in levels of voltage, shielding options, flexibility requirements, oil resistance, and types of insulation to withstand environmental and operating conditions. CEC also allows for individual CEC-enabled devices to command and control each other without user intervention. Software handshaking is done for example with ASCII control characters XON/XOFF to control the flow of data. What data will be shared? These services will focus less on delivering video entertainment and more on packaging (or "bundling") together a variety of related multimedia experiences, including in-person events, merchandise, news, photos, podcasts, essays, and live commentaries. Mass entertainment will shift to winner takes most, with the largest services monopolizing profits and social networks controlling the destiny of much of the remainder. As a result, monetization will also become less straightforward and more varied than that of a "pure" video business. Today, Hollywood is mostly concerned with the services’ monetization models and attendant economics. Although the ascendance of so-called "niche content" is far from new in 2016, the related content models remain painfully under-characterized. But despite improved economics, these models mitigate few of the downsides and limitations of social feed dependency.

Despite this variability, these "identity feeds" will demonstrate similar consumption behaviors - their users will constantly (if not reflexively) engage with their multi-media products on a daily basis. A social feed, in effect, owns all on-platform content audiences - both potential and actual - and can wean them on or off at will. Content providers will still be without a feed, lack leverage over the social network itself, and need to compete with the price-value offered by scale feeds. Similarly, it’s important to understand that the replication of the Pay TV MVPD model does not mean that Pay TV economics will apply. The strongest negotiation tactic an MVPD could deploy in the Pay TV era was a channel blackout - cutting the feed, if you will. One of the key lingering questions for those considering social distribution is whether these networks will offer a la carte plus bundled content subscriptions - a move that would formalize their role in the content ecosystem, enable content owners to capture more value from social distribution, and position the social networks as digital-era MVPDs. Like scale feeds, Facebook can also de-emphasize content coming up on expiration by suppressing related Facebook dialogue (on the nefarious end) or promoting similarly-targeted substitutes (on the other).

Will Facebook launch an a la carte aggregator like Amazon? And as the bundle breaks apart (freeing up both consumer spend and traditional video providers), the video business will experience rapid growth in the number, size, and influence of individual identity feeds. Niche video providers will not just be focused, smaller versions of the scale feeds; they will be fundamentally different in structure, content, and monetization. In doing so, these providers will build a community for those who see their "niche" content not as a passing interest, but as a core component of who they are and how they define themselves. Traditionally, individuals and product-based brands had little opportunity to translate their brand into media content - distribution capacity (e.g. broadcast spectrum or linear distribution) was finite, costs of entry were considerable and breakeven revenues were largely unachievable. Syfy, for example, is a terrific television network that entertains a central media genre. Fundamentally, the media industry has never had to distribute content through a platform that didn’t actually need that content to succeed. And as one might expect, this will create a serious challenge for any content owner looking to achieve an economic profit through social feed distribution. Who will sell ads?