Link Building Tools: Earning and Managing Backlinks for Improved SEM

With the right local SEO tools, you’ll save time and resources while improving your engagement with your audience. In the ever-evolving landscape of SEO, link-building remains a fundamental strategy for website owners and digital marketers to improve their online presence. Link-building tools have revolutionized how we approach this process, making it more efficient, effective, and measurable. By leveraging these tools, you can streamline your link-building efforts, identify valuable opportunities, and monitor the performance of your backlink profile. The right link-building tools empower you to build strong relationships with authoritative websites, enhance your website’s authority, and climb the search engine rankings. As you wrap up this blog, remember that link-building is an ongoing process that requires dedication and consistent effort. Stay current with the latest trends, explore new tools and techniques, and adapt your strategy accordingly. With the right link-building tools at your disposal, you have the potential to make a significant impact on your website’s visibility and organic traffic. So, invest in the best link-building tools that align with your goals and take your SEO efforts to new heights.

POP is equipped with a Content Brief feature that generates SEO recommendations for your content and provides a score for you to measure the performance of your content before you make it live. And with its Content Editor, you can work on your content based on real-time recommendations on how your changes will affect your content when it’s published. POP’s patented ranking factor scoring system checks your content with more than 400 tests to produce the most optimized content. Your technical SEO is taken care of thanks to POP’s suggestions for keywords, header tags, schema, and LSI terms. Pricing starts from $27 a month, with premium plans offering unlimited reports at no additional cost. You can also avail a 7-day free trial for their Basic plan. Semrush is an all-in-one marketing platform covering SEO, PPC, social media, and more. Its on-page SEO checker analyzes your content and suggests intelligent ideas on not just technical SEO, SERP, and content but also strategy, semantics, and user experience.

The efficiency that Surfer provides is invaluable, through AI generated content outlines (however you want to use them), writer friendly/actionable briefs, and tools to help develop broader content strategy, all in one place. This writing SEO tool receives regular updates that continue to put it above and beyond - for example, Surfer will break down your content into four distinct categories; structure, headings, terms and NLP. You will be able to write content that is based on specific metrics, all calculated by Surfer using approaches that continuously evolve alongside Google. Surfer even has a ‘brief’ feature, where entire pages can be comprehensively briefed - this includes headings, notes, competitors, topics and questions, and more. Moreover, in creating briefs, you’ll even have the option to include uniquely generated paragraph content, highly relevant to a specific sub-heading. Finally, Surfer lets you customise guidelines based on competitors chosen, desired structure, and whether or not certain terms should be included.

I’ve saved the most variable metric for last - which is also the hardest to define. What I’m looking at here more than anything else is what do the social properties for this brand look like; how often do they update them? How popular are they? Do they own at least 80% of their brand SERP? If not, what other kinds of websites are ranking? Are there competitor sites in their brand SERP? SERP’s based on the metrics I listed above. It’s going to be a relatively rough breakdown but my goal is to illustrate the time/money/resources you need to invest if you’re going to crack big money SEO. Ready to get realistic with your SEO? The fastest way to generate solid keyword ideas while getting all the important metrics you need, is to use a tool that does all the heavy lifting for you. Fire up what ever your keyword tool of choice is, for this post I’ll be using Term Explorer, mostly because it gives me practically unlimited relevant suggestions (up to 90,000) but it also provides all the search volume and competitive data I need to get started.

2. Search engines are not flawless. They might start ranking your pages for irrelevant keywords, and that’s something that you need to take into account for reporting. You can set up these alerts globally across all the views that you have access to. Just select the views in the dropdown menu next to the main view where you’re setting it up. Let’s stick with monitoring and automatization for a little longer. The "404 - Page Not Found" error is inevitable and something that you should monitor. And you can do this in GA. First, make sure that all your 404 pages have a unified page title such as "404 - not found" or "Page not found." Second, do not redirect them anywhere; the URL should stay the same. For the first condition, enter your page title for 404 pages. For the second condition, start low and work your way up.

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